We started working with blockchain tech in 2018. Back then, everyone talked about how revolutionary it would be. And yeah, the technology is remarkable—but what caught our attention was how difficult it was for regular people to use.
Most DApps felt like they were built by developers for developers. Wallet connections failed without clear error messages. Transaction costs appeared out of nowhere. Users had no idea what "gas" meant or why they suddenly needed more of it.
Our entire approach comes down to this: if your grandparents can't figure out the basic flow in three minutes, we haven't done our job properly.
That philosophy shapes everything. The smart contracts we write. The interfaces we design. The documentation we create. We assume nothing about technical knowledge and build from there.